In this interview I review the more important details as part of a comprehensive formula for tweaking your website for SEO success. I also touch upon the basics of building a proper web presence off site.
Listen to the full podcast here:
I will be presenting "7 Ways To Increase Your Website’s Local Google Search Ranking" at the Agents Of Change Digital Marketing conference in Portland, ME on September 20, 2018. If you work in digital and would like to level up your Local SEO game, head up to Portland or watch the Live Stream on 9/20/2018!
I just spotted this informative post by Harsh Agrawal which gives an overview of the new Wordpress Gutenberg Editor. You can read the full article here;
This should help Wordpress keep folks with less tech savvy in the fold. I have seen a lot of small business clients choose Squarespace, Wix or Weebly over Wordpress over the last few years. Why? Tech people have been telling average folks that Wordpress is "easy" to use. I have always laughed out loud when hearing such things, as Wordpress has morphed into an impossible confusing mess of plugins, add ons and editors that are just far beyond the abilities of non tech savvy folks to grasp. With my moderate skills, I have struggled as well, needing to watch Youtube videos and visit Wordpress forums to figure out how to easily (NOT!) use various Wordpress templates, plug ins etc.
Alas, the dawning light of common sense has inspired the birth of Gutenberg, which I feel finally delivers the average person a straight forward, easy to grasp CMS (Content Management System). So if you are reading this and are not a "techy", consider a Wordpress site with Gutenberg.
From my point of view as an SEO professional, Wordpress sites have always ranked better in Google search than the web based template systems mentioned above. Gutenberg finally delivers this "best of both worlds" scenario, while bridging the cultural gap between geeks and lay people.
Get insights on local SEO with Mark Collins.
Listen in to WADK Radio on:
Monday, Feb 26 from 12-1 p.m.
What's the right formula to capitalize on Google's new "hyper-relevancy" directive?
We suggest that you research your top keywords and look for synonyms and closely related phrases that come up in Google's new keyword planner. From these words and phrases, you should then pick a small group of lower traffic keywords, to create new content on your website. You will then need to distribute this content via various media across the web. How and where? For our clients, we combine the following two services.
The combination of these two services is usually enough to get your content top organic rank results. (This is sometimes subject to additional ongoing content distribution if your topic, product or service offering is subject is hyper competitive in nature).
Click here to contact us for a custom quote.
Why you urgently need an optimized Google Plus Local listing and a tricked out Google Plus Business page
Google Places for Business
Google Plus Local
but you really need a.......
Google Plus Business Page
As you may or may not know, Google Places recently became Google Plus Local. And now is the time to make sure your Google Plus Local listing is correct.
Why? Google recently changed it's related content search to now prioritize a Google Local listing. However, there is more to the story than meets the eye. Basically, if people search for your site, if you have an optimized Google Plus Local listing, it will now show up on the right side of the Google search page. So if your listing is not accurate, or your Google Plus page is not presentably optimized, you will may lose the potential click through to you listing or page.
After you optimize your Google Plus Local listing, (the key to effective local SEO and web presence), you will then need to make sure you create an attractive, properly optimized Google Plus Business page. This will allow you to start growing a Google Plus social media following via Google+ Circles. And, a Google Plus Business page has the added benefit of allowing you to accumulate +1's, where followers recommend your content. This results in more potential growth of your circles via exposure in their circles, as well as an indirect boost of web traffic to your site.
Additionally, Google Plus has a host of SEO benefits built in, which is why it is a sure bet to overtake Facebook and Linked In. Make sure you have covered all the bases in regards to how the enhancements to Google Plus will affect both your local web presence and social media strategy as well.
Mark Collins - Content